Archive for the ‘Music’ Category

November 2011 was a watershed month for Tamil actor Dhanush. Little did he imagine that his song Kolaveri Di would go on to become a rage among the music crazy people in India and around the world. Though the song was slammed by many for its violent lyrics and low tempo music, Kolaveri Di was a huge hit among party and non-party goers alike.

The song was first released on YouTube and instantly became viral with over 3.5 million views within a week. Kolaveri Di was among the top 10 trending Indian topics on Twitter on 21 November, 2011 and had received more than a million shares on Facebook. It went on to become the first Tamil song to be featured on MTV and also received the honour of “Recently Most Popular” Gold Medal Award and “Trending” Silver Medal Award from YouTube. Dhanush was on a roll.

Praise came from all corners of the world. The young composer Anirudh Ravichander was the most sought after the release of the song. The song also managed to strike a chord with the powerful. Indian PM Dr. Manmohan Singh invited Dhanush for a dinner with Japanese PM Yoshihiko Noda. Japan, which has a huge fan-following for Rajnikanth movies, went gaga over the song. Variants of the song were also taken by many political parties for election campaigns in 2012. While Kolaveri Di still manages to demand a jig, there’s one song that has made people go nuts. Gangnam Style!

A product by South Korean rapper PSY, Gangnam Style has caught the world by storm. Released on July 15, 2012 the song is a Korean language colloquialism that applauds the lifestyle of South Korea’s Gangnam district. The song has received over 246 million hits as of September 23rd and is the most watched K-pop video ever. What’s more interesting and eye-catching are the hilarious moves by the 34 year old rapper who goes on an imaginary horse-riding frenzy with some unique style. The video is flashy in all possible notes and has found a place amongst chartbusters of all times.

The song has topped the charts in 31 countries and has also been nominated as the Best Video for the 2012 MTV Europe Music Awards. The reach of the song can be judged by the fact that it entered the Guinness Book of World Records for the “Most Liked” song in YouTube history. Many newspapers and music magazines have hailed it as one of the greatest ever. The song has made PSY one of the most popular pop singers and has been approached by music giants from around the world. Just recently, he signed up with Justin Bieber’s label, Island Records for his songs in the US. Within a short span PSY has managed to capture the imagination of the world and the show is not yet over. While there is no doubt that Kolaveri Di has a space of its own, the time has come to say “Oppan Gangnam Style.”

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